Snap Laces

Snap Laces is a performance lacing system originally designed for triathletes, runners, and trainers needing the ultimate control of perfect tension and comfort. Originally developed to help triathletes save critical seconds as they transitioned out of their cycling shoes, into running shoes, and off to the finish line. As the product evolved, the laces gained momentum within adventure racing as well as helping physically challenged athletes turn any shoe into a performance slip on.  

Creative Direction | Strategy | Brand Story

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